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Privacy Policy

Last updated: November 6, 2026

This Privacy Policy explains what information Second World Enterprises, LLC, which operates Frnd.Us ("Frnd.Us," "we," "us"), collects when you use the Frnd.Us website, our newsletters and related services (the "Service"), how we use and share it, and the choices you have. It should be read together with our Terms of Service.

1. Information we collect

  • Account information: username, email address, password (stored hashed), optional birthday, ZIP code and profile photo, and your sign-in method (email or Google).
  • Content you create: markers, collections, locations, messages, friends and follows, saved items and business details.
  • Location information: see section 2.
  • Check-in and activity data: the markers you view, save, follow or check in at, rewards you earn and redeem, and related timestamps.
  • Newsletter and signup data: your email address, the market and theme you signed up for, the page or placement where you signed up, and confirmation status.
  • Payment information: for business plans, payments are collected by Stripe. We receive limited details such as your plan, payment status and the last four digits and brand of your card, but not your full card number.
  • Device and usage data: IP address, browser and device type, pages visited, referring page, and similar data collected through cookies and analytics tools (section 5).
  • Communications: messages you send us through the contact form or Help page.

2. Location data and check-ins

  • What we collect. With your permission, we collect the precise latitude and longitude reported by your browser or device when you use a location feature, such as showing nearby markers or checking in. We also keep an approximate location, such as your ZIP code, a map tile reference, and a "frnd_geo" cookie (about 30 days) that remembers your last position to center maps faster.
  • Check-ins. When you check in, we compare your submitted coordinates with the marker's location and proximity radius to verify you are there, then store a record of the check-in (marker, account, time and verification result, and the coordinates submitted where needed to verify or investigate it).
  • How we use it. To show nearby content, verify check-ins, award and redeem rewards, prevent fraud and abuse, provide aggregate analytics to businesses, and improve the Service.
  • What we share. A business sees that a check-in occurred at its marker and the account that made it, plus aggregated participation metrics. We do not give businesses your precise coordinates and we do not sell precise location data.
  • Your controls. Location is optional. You can decline or revoke location permission in your browser or device settings, clear the location cookies (a rough map position kept for 30 days, and a precise check-in position that expires after 3 minutes and is only sent on marker pages), or enter a ZIP code instead. Declining means proximity check-ins and "near me" features may not work. You can ask us to delete stored check-in records by contacting us (section 10), subject to legal and anti-fraud retention needs.
  • Retention. We keep check-in and location records only as long as needed for the purposes above, for reward and dispute handling, and for legal and security reasons, then delete or de-identify them. Submitted coordinates are kept no longer than the related reward or dispute window; check-in records are retained while your account is active and deleted or de-identified when the account is deleted, unless we must keep them for legal or anti-fraud reasons.

3. How we use information

To provide and secure the Service; create and manage accounts; process check-ins, rewards and messages; process payments and subscriptions; send service emails and, if you opt in, newsletters; measure and improve the Service and our marketing; detect fraud and abuse; comply with law; and enforce our Terms.

4. Service providers and others we share with

We share information with vendors who process it on our behalf, and only as needed for their service:

  • Stripe: payment processing and subscription billing. Stripe's Privacy Policy.
  • SendGrid (Twilio): delivery of transactional email such as verification, password reset and notifications. Privacy.
  • beehiiv: newsletter subscription management and delivery. Privacy.
  • Google: Google Analytics 4 and Google Tag Manager (analytics), Google Maps (maps and geocoding), and Google Sign-In if you choose it. Privacy.
  • Meta: the Meta Pixel (advertising measurement). Privacy.
  • Businesses and other users: content you make public (such as your username, profile photo and public markers), messages you send to a business, and the check-in and participation information described in section 2.
  • Legal and corporate: authorities when required by law or to protect rights and safety, and a successor in a merger, acquisition or sale of assets.

We do not sell your personal information for money. Some uses of advertising and analytics cookies may be considered "sharing" or "sale" under certain state laws; see section 6 for your choices.

5. Cookies, analytics and advertising

We use cookies and similar technologies for:

  • Essential: keeping you signed in, security (CSRF protection), remembering your market and your cookie choice, and your location cookie. These do not require consent.
  • Analytics (Google Analytics 4 via Google Tag Manager): to understand how people use the Service, such as pages viewed, signups and clicks.
  • Advertising (Meta Pixel): to measure the effectiveness of ads and signup campaigns, and to reach people who may be interested in Frnd.Us. The Meta Pixel may receive information such as page views, signup events, and cookie and device identifiers, which Meta may use under its own policies.

When you first visit, a banner lets you accept or decline analytics and advertising cookies. We turn these on only after you accept, and you can change your choice any time using "Cookie settings" in the footer. You can also control cookies in your browser, use Google's Analytics opt-out add-on, and manage Meta ad preferences in your Meta account settings.

6. Your choices and rights

Depending on where you live (for example California and other US states, the EEA or the UK), you may have the right to access, correct, delete or export your personal information, to object to or restrict certain processing, to withdraw consent, to opt out of targeted advertising, sale or sharing, and to not be discriminated against for exercising these rights. To exercise them, contact us (section 10); we may need to verify your identity. You may also appeal a decision or complain to your regulator.

You can unsubscribe from newsletters with the link in any email, update notification preferences in your account, and edit your profile information in your account settings. Service and security emails cannot be turned off while you have an account.

7. Retention

We keep information for as long as your account is active and as needed to provide the Service, meet legal, tax and accounting obligations, resolve disputes and enforce agreements. After that we delete or de-identify it. Newsletter data is kept until you unsubscribe and then retained only to honor your opt-out.

8. Security

We use reasonable technical and organizational measures such as encrypted connections, hashed passwords and access controls. No system is completely secure, so we cannot guarantee absolute security.

9. Children

The Service is not directed to children under 13, and we do not knowingly collect their personal information. You must confirm you are 13 or older to create an account. If you believe a child has given us information, contact us and we will delete it.

10. Contact and requests

The data controller for the Service is Second World Enterprises, LLC.

For privacy questions or to exercise your rights, email supportme@frnd.us or use the Help page; we may need to verify your identity.

11. International transfers

We and our providers operate in the United States and elsewhere. If you use the Service from outside the US, your information will be transferred to and processed in the US, which may have different data protection laws than your country.

12. Changes to this policy

We may update this Privacy Policy. We will post the new version here with a new "Last updated" date and, for material changes, provide additional notice.